About / brand
Brand assets.
A practical pack for press, partners, and teams mentioning Memco or Spark. Use the supplied artwork as-is, keep the period, and default to the primary logotype.
v1.0SVG + 4x PNGbrand@memco.ai
01 / downloads
Logo files
Each asset is available directly as SVG and PNG. The full pack includes every file plus usage notes.
02 / basics
Use the mark quietly and consistently.
The short version: do not redraw the logo, do not invent new colors, and give the mark enough room to feel deliberate.
Use the primary mark first.
Lead with ink letters and the orange period on light backgrounds. Use the dark version only on dark UI.
Keep clear space.
Leave breathing room around the mark. Do not crowd it with type, frames, partner logos, or product screenshots.
Use the monogram for tight spots.
Favicons, app icons, avatars, and tiny placements can use the serif m. mark instead of the full logotype.
Do not recolor or rebuild it.
No gradients, seasonal colors, stretched shapes, fake typed versions, skewing, rotating, or dropping the period.
03 / color
Palette
Ink
#171717Primary text and mark
Paper
#FAFAFAPrimary background
Orange
#F97316Period and accent
Slate
#737373Secondary text
Hairline
#E8E8E8Rules and borders
Emerald
#10B981Status only
Red
#EF4444Notice only
Dark Ink
#0A0A0ADark surfaces
04 / type
Typography
Source Serif 4
Logotype and long-form editorial moments.
Memory becomes the advantage.
DM Sans
Product UI, headings, body copy, and navigation.
One agent learns. Every team gets smarter.
DM Mono / Recursive
Code, install commands, labels, and technical metadata.
$ npm install -g @memco/spark