Brand
Ink, paper,
and a photograph.
Everything you need to represent Memco: the wordmark and monogram as vectors, the palette, and the type. Only the logo files download — the rest are rules.
01Logo
The period is the only mark.
Set in Iowan Old Style Bold and traced to vectors — use the files, never re-set it in another face. Lowercase, always; the sentence ends in ink.
The wordmark never renders below 96px wide — below that, the monogram takes over. Legible to 16px.
- Give it room — clear space on every side, at least the height of the period.
- Two colours only: ink on paper, paper on ink.
- Never outlined, shadowed, tinted or rotated.
- Over a field, the wordmark is paper and centred.
- Always lowercase. The period stays.
02Colour
Monochrome interface.
The colour lives in the fields.
Ink on a warm paper field, white cards, warm greys — no hue anywhere in the interface. Imagery is the one exception: the photographs behind the heroes carry what colour the site has.
Those colours are page furniture, not brand colours — every hero draws its field at random from one set of sixty, so no page owns a hue. They never colour buttons, text or borders.
03Typography
Three faces, three jobs.
Plus Jakarta Sans speaks, IBM Plex Mono annotates, Iowan Old Style marks the brand.
the loop
benchmarks · product · research
A short dispatch on shared memory for AI agents — the numbers behind the product, what we're shipping, and the research we're reading. No filler.