Brand

Ink, paper,and a photograph.

Everything you need to represent memco: the wordmark and monogram as vectors, the palette, and the type. Only the logo files download — the rest are rules.

01Logo

The period is the only mark.

Set in Iowan Old Style Bold and traced to vectors — use the files, never re-set it in another face. Lowercase, always; the sentence ends in ink.

on paperWordmark
ink
576×92
SVG ↓ PNG 2× ↓
on inkWordmark
paper
576×92
SVG ↓ PNG 2× ↓
favicon · avatarsMonogram
The wordmark never renders below 96px wide — below that, the monogram takes over. Legible to 16px.
ink
SVG · PNG 2×
paper
SVG · PNG 2×
favicon · 256
PNG · Tile
app tile
512 · 1024
ink · SVG ↓ ink · PNG 2× ↓ paper · SVG ↓ paper · PNG 2× ↓ favicon · 256 · PNG ↓ favicon · 256 · Tile ↓ app tile · 512 ↓ app tile · 1024 ↓
Using the mark
- Give it room — clear space on every side, at least the height of the period.
- Two colours only: ink on paper, paper on ink.
- Never outlined, shadowed, tinted or rotated.
- Over a field, the wordmark is paper and centred.
- Always lowercase. The period stays.

02Colour

Monochrome interface. The colour lives in the fields.

Ink on a warm paper field, white cards, warm greys — no hue anywhere in the interface. Imagery is the one exception: the photographs behind the heroes carry what colour the site has.

#0E0E0EInk
Type, fills, dark bands
#F7F5F2Paper
The page field
#FFFFFFCard
Raised surfaces
#F2F0EDGrey 1
Sunken fills
#EAE7E3Grey 2
Pressed states
#DEDBD6Grey 3
Deepest fill

Those colours are page furniture, not brand colours — every hero draws its field at random from one set of sixty, so no page owns a hue. They never colour buttons, text or borders.

03Typography

Three faces, three jobs.

Plus Jakarta Sans speaks, IBM Plex Mono annotates, Iowan Old Style marks the brand.

Row	Roleweights · settings	Specimen
Plus Jakarta Sans	Display & interface `400 / 500 / 600 / 700` `display 600 · −.035em` `body 16 / 1.6 · lead 17 / 1.55`	The next run starts ahead of the first. Body copy runs 16 on 1.6 at a 640px measure. Hierarchy comes from weight and the two-tone turn — never from a second family. Aa `400` · Aa `500` · Aa `600` · Aa `700`
IBM Plex Mono	Technical register `400 / 500` `labels 11 · .12em · uppercase` `evidence · traces · code`	`From the field` `run 412 · payments · ci` `insight promoted → team scope` `τ-bench banking · arXiv:2607.22157` The voice of the machine: eyebrows, provenance lines, traces. It labels — it never persuades.
Iowan Old Style BT	Brand serif `400 / 700 / 900 + italics` `the wordmark · rare quotes` `never body copy`	memco. One serif moment per page, at most — the wordmark, or a pulled quote.