Use casesA global consultancy
Halden Reed: every engagement started where the last one finished.
Halden Reed runs 40,000 people and thousands of engagements a year, and its agents relearned the firm's method on every one. The AI lab ran memco first, as client zero, on its own fleet of fourteen agents. Then the data engineering practice, then the first client programme. The walls held at every step.
- Organisation
- Global consultancy, 40,000 people in 60 countries
- Client zero
- The firm's AI lab: fourteen internal agents on Copilot Studio with measured baselines, eight weeks
- Agents in use
- Copilot Studio agents across the firm; Claude Code and Codex in engineering delivery; Claude and ChatGPT in practices
- Tools connected
- Microsoft 365, Confluence, Jira, GitHub
- Memory networks
- Firm, service line, industry, client, engagement, personal
- Residency
- Dedicated tenants in the EU, US and Singapore. Nothing installed at any client.
- Time to first proven value
- Day nine in the lab; day three on the first client programme
01Starting point
Where Halden Reed started
By 2026 every Halden Reed engagement used agents. They drafted interview guides, built models, wrote deliverables, cleaned client data and, in the engineering practice, wrote code. The firm had fourteen internal agents on its Microsoft estate with baselines for each, and a pipeline of more. Each engagement set up its own prompts, its own templates and its own rules about what the client allowed. The firm's method sat in a Confluence space few people read and no agent used.
When an engagement closed, its learning closed with it. A partner's correction to a pricing model in Madrid never reached the same practice in Chicago. The diligence report template was rebuilt on every deal because the agent did not know it existed. The head of the AI lab counted the first fortnight of a new engagement: a week of a junior consultant teaching the agents the house style, and a partner reviewing first drafts that repeated mistakes corrected the month before.
The obvious fix was the dangerous one. One firm-wide memory puts a client's figures within reach of a team serving its competitor. The firm's requirements were written down before any vendor was spoken to: strict client separation, a controlled way to generalise a lesson across client and industry lines, a point-in-time audit for regulated work, a concrete path from a human correction to a reusable lesson, integration beneath the tools the firm already used, scopes by firm, service, industry, client and engagement, and nothing installed at the client. The lab would prove it internally before any client heard the word.
02Day one
Day one
Client zero was the firm itself. The lab connected its fourteen agents in a week against baselines it already had, and spent the second week with risk on the one rule that mattered: how a lesson moves up from an engagement without carrying the client with it.
- Copilot Studio agentsMCP connection for the lab's fourteen internal agents, knowledge-work domain, under the firm's identity. Each agent's existing performance baseline became the pathfinder's comparison.
- Claude Code and Codexmemco plugin for the engineering delivery practice, added in the practitioner validation stage.
- Confluence and JiraThe method library and engagement tickets link to the insights that cite them, with page version and date.
- PractitionersWhen a partner or manager corrects a draft, the agent proposes the lesson with the client removed, and the reviewer saves it to the engagement, offers it upward, or skips it.
- The abstraction gateA lesson offered above an engagement is rewritten as a general rule, reviewed by the service line's knowledge lead, and promoted carrying no client content, figure or permission.
- TenantsThree dedicated tenants, in the EU, US and Singapore, administered by the firm's knowledge function. No software at any client.
- FirmThe method: deliverable standards, house style, what never enters memory, regulated-work conduct.Everyone, every agent.
- Service lineA practice's accepted patterns, templates, benchmarks and standing corrections.Practitioners in the service line.
- IndustrySector rules that hold across clients: regulatory calendars, benchmark sets, what a sector's boards expect.Practitioners tagged to the industry.
- ClientA client's standing facts: fiscal year, approval chain, what it will and will not accept.People on that client's engagements, as the firm's conflicts system allows.
- EngagementThe work: findings, figures, decisions, what the client said. Sealed.The engagement team only. Never read sideways, promoted only through the gate.
fig. 01Scope map
03The first weeks
The first weeks
The lab's first weeks were a measured experiment: fourteen agents, their baselines, and a readout in week eight. The lessons below are the ones that shaped the firm's rules and the ones that proved the walls.
fig. 02Deployment timeline
- Day 4. A manager corrects a deck for the third time that week: conclusions buried in chart titles.Lead each slide with the conclusion in the title. Charts support the title; they do not replace it.Offered to the firm network and approved by the knowledge lead. Day nine: an agent in a different practice drafts a deck that way unprompted. First reuse. The correction stops recurring across the lab's fourteen agents within a fortnight.
- Day 7. A lab agent cites a benchmark set three years old in a retail model.Use the retail practice's benchmark set dated this quarter. Flag any range older than four quarters.Saved in the retail service line network with the current set linked. Stale benchmarks stop appearing in the lab's drafts and, later, in the practice's.
- Day 11. A lesson from a client engagement is offered to the industry network with the client's margin figure in it.Capital adequacy models use the revised rules in force from 1 October. Models with the old treatment are flagged for rework.The gate holds it. The knowledge lead rewrites it as the general rule above, with no client, figure or model name, and promotes that. The engagement keeps its own version. The firm's rule becomes explicit: the lesson promotes, the evidence does not.
- Day 16. A service-line insight about executive summaries is applied to a regulated client whose board requires a different format, and a partner sends it back twice.Executive summaries are one page: the answer, the three reasons and the ask. Regulated clients' board formats are client facts and live in the client network.Scoped, with the client's format saved where it belongs. The partner approves the next ten service-line insights himself before he trusts the agent's drafts again.
- Week 8. The readout. Fourteen agents against their own baselines.The lab's agents reused 61 lessons across 9 of the 14 agents; first-draft acceptance by reviewers rose from 47 to 69 percent; a regulated-work audit reconstructed what an agent knew on a given day in under an hour.Risk signs off practitioner validation in the data engineering practice. The lab's readout, not a deck, is what the practice lead reads.
- Month 5. The first client programme, in the data engineering practice, connects.The service line's 140 approved lessons, read from the first session, with the client's own engagement network sealed from day one.First reuse on day three instead of day nine. The engagement team spends its first week on the client's problem, not on teaching agents the house style. Nothing from any other client is readable, and the client's security team is shown the log that proves it.
04Governance
Governance
- Engagements are sealedAn engagement network is created with the engagement, readable by its team as the conflicts system allows, and archived at close. Nothing is read across engagements, ever.
- The gate is the only way upA lesson leaves an engagement only as a rewritten general rule, approved by a service-line knowledge lead, carrying no client content, figure, document or permission. The record keeps who offered it, who approved it and when, without exposing the source.
- Point-in-time audit for regulated workEvery insight is versioned with when it served and when it changed. For regulated engagements, risk can reconstruct what an agent knew on a given day, which the lab proved in under an hour.
- Internal first, client secondThe firm validated the loop on its own agents, then on one practice, before any client programme. Client programmes run in the firm's tenants with nothing installed at the client.
- Residency, audit and retentionThree tenants in the EU, US and Singapore, each under the firm's identity. Every read, write, promotion and archive is exportable. Engagement memory is retained to the firm's records schedule and exportable to the client on request.
fig. 03The write path
05What compounded
What compounded
The lab's readout at week eight, the practice's at month four and the first client programme's at month six, each against its own baseline.
| Metric | Movement | Why |
|---|---|---|
| Cross-person or agent learning gain | 61 lessons, 9 of 14 agents | By week eight of client zero. By month six, a lesson learned in one country was being applied in another within a week, on average. |
| First-pass acceptance | 47% to 69% | Reviewer acceptance of first drafts in the lab. The data engineering practice moved from 51 to 72 percent in its validation stage. |
| Time to first proven value | Day nine, then day three | Day nine in the lab, day three on the first client programme, which started from 140 approved service-line lessons instead of a method library nobody read. |
| Repeat-error rate | A week to an afternoon | The first week of every engagement spent teaching agents the house style became an afternoon, measured on the first client programme as the time until a partner accepted drafts without a standing correction list. |
| Adaptation speed | One day | The capital adequacy rule, promoted through the gate, was read by agents on four engagements the day it was approved. |
| Improvement with experience | Still climbing, three tenants | The firm's method is now something its agents read, and it is the firm's, not any engagement's or any model's. |
fig. 04Lab and practice
fig. 05Costs before it pays
06What it cost
What it cost
- Setup timeA week to connect the lab's fourteen agents and a week with risk on the gate. Eight weeks of client zero against existing baselines. Practitioner validation in one practice over the following quarter. Six months from first connection to the first client programme.
- Who ran itTwo people in the AI lab, two in the knowledge function and one in risk. Knowledge leads spend about two hours a week on their gates. No engagement team changed its workflow.
- Licence and tokensA paid pathfinder for the lab, then an enterprise agreement covering the three tenants and named service lines, with client programmes added as named boundaries. Reads added six percent to the lab agents' token use; by week eight tokens per accepted draft were down a third and partner review time was down by more.
- What it replacedThe method library in Confluence, the per-engagement prompt packs, and the first week of every engagement spent teaching the agents the house style.